23 February 2018

Strategic Keyword Research & Keyword Implementation

Strategic Keyword Research & Keyword Implementation
Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information.

This is why proper Keyword Research and Implementation are crucial to creating quality advertising copy.

There are many ways to search for the right combinations of single words and keyword phrases to make your post pop in search engine results.

Some of these are rather obvious; hitting up the Google AdWords website will quickly give a good idea of what phrases are being searched for on the popular search engine, along with the frequency of those searches.
It is an invaluable source for advertising data and paying a visit to the website is recommended. 

That process will be explained later on, but it’s still worth mentioning as a great tool for doing keyword research.

Competitor Analysis is another powerful tool for helping content creators optimize their websites to be found more often by search engines.

Look at the phrases other producers of similar content are using, then find ways to implement some of those phrases which really ring with the content you’re creating.

For example, finding questions people are asking often and putting them into your content is a good way to make it show up more often in search results. 

Even answers which are frequently found have a good value, as long as they are rewritten in a unique way and new information is included by the writer.

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully.
The usual problem is that content creators can have difficulty putting the individual words and phrases they find into a piece of copy while maintaining a natural feel and flow in the text.

Because one person doesn’t tend to think exactly like the next one who comes along, some writers may have a hard time finding natural fits for phrases and words.

There are ways to deal with this, of course. Practice helps to improve many different skills a person might acquire, including the proper implementation of keywords.

Editing can help too, but these skills take time to develop and many business owners creating their own websites don’t have the advertising knowledge and experience to get things right the first time.

This is why many content creators who just want a quick increase in exposure look for content scrapers, article spinners and other programs to do much of the hard work for them.

These tools have their place, but it isn’t typically in the inner workings of any website getting lots of traffic and advertising revenue.

Scrapers look for content which hasn’t been accessed by many users in a long time and are just one of a few different tools one could use to feed information into a spinner, which does the actual work of “rewriting” the provided content. 

This is accomplished with a number of swaps for synonyms and other minor tweaks to create something which looks unique in theory, but all too often can be seen for the copied content it really is by most readers.

This is why it is so important to get real, live people creating the content for a website. If the business owner behind a new website doesn’t have the proper experience for finding keywords, writing content and properly implementing the researched words to maximize website exposure, they would be best served by seeking help from a person rather than a program.
Popular search engines like Google are constantly changing the algorithms for how their websites detect and keep track of different pages and their rankings, so it’s typically cheaper to look for writers who can quickly update to a change rather than buying new, upgraded programs for every update.

For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers.

If those links appear to answer a question or concern the reader might have, then they are even more likely to click those links and get the ball rolling, which is what driving up website traffic is all about.

This is why link building, a process which is very important to website success.

Good luck!
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