21 February 2018

Introduction To Content Marketing

Introduction To Content Marketing
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action“.

The most important pieces of the content marketing definition are attention and trust.

You want to put out content that helps people, gets them to pay attention to you and your business, and, over time, garner their trust. These people become part of your community; they help promote your content, refer people to your business, and may even become partners or customers.

The definition of content marketing further depends on the author’s viewpoint and background, but the rules of good content marketing and essential strategies and principles are very much alike in most cases.
One of the key similarities in all the different ways of looking at content marketing is that the customer experience and the needs, preferences and questions of people and the so called target audiences are at the centre.

A consistent use of relevant content runs like a thread through all marketing activities.

Good content is essential everywhere so using it in a smart way is key too.

Content marketing is a narrative form of marketing that provides customers with useful information, at moments when they are interested in receiving it, in an engaging, not “sales” way. This enables it to break through the advertising clutter that consumers ignore or view skeptically, while it gently persuades prospects and helps buyers and the public.

With the emergence of the web and social media, content marketing has exploded. The core idea is the same, but the methods for doing it and, more importantly, doing it well has changed dramatically.

Even if Content Marketing may appear to be a recent innovation in marketing practice, really it’s simply a new technique to convey the same information that consumers have always wanted about products and services. Its power has been exponentially improved with today’s social media platforms and other devices.

What Is The Use Of Content Marketing?
The growth of the World Wide Web, social networks, and mobile technologies has changed the relationship between consumers and businesses. Average consumers today don’t buy a product just by passively watching its advertisement on a billboard.

They research on Google to compare similar products, read the product’s review online by experts, and even ask their friends on social networks, before spending their money.
As a result, businesses need to rethink their traditional marketing strategies and channels if they want to earn the trust of their customers and influence their buying decisions. This is where content marketing plays an important role.

It helps businesses to attract potential consumers’ attention towards their products by highlighting and promoting their key features.

Content Marketing Strategy
Before you create a content marketing strategy for your business, you need to define the goals first.
What are you trying to achieve with your content?

Is it more subscribers to your blog?

Or is it traffic acquisition?

Or maybe, you want certain sales pages of your website to convert?

Whatever they are, you need to clearly list the goals before you even begin laying down the strategy.
That being said, there are certain overarching elements to a content marketing strategy which are the same, regardless of your goals.

They are listed in brief below, as we will look into, like:
  • Understanding your customers.
  • Building your brand message or story.
  • Defining the content you want to create.
  • Measuring the success of your content marketing efforts.
Let me hear your thoughts in the comments below!

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